Having just left the ICSC Recon conference in Las Vegas, I have some fresh thoughts on my mind about marketing and business development. Of course, there’s a million ways to go, but I think it’s important to remain focused on what it is I’m hoping to accomplish with my business. It can be distracting to have so many ideas, including some for my competitors to help them succeed…
Everything must run through the filter of core goals for my business. What leads directly down the intended path, what sounds neat…but can find trouble, what may lead me down a path I’ve been down before, and do not wish to follow again?
One of those ideas, although not new to me, is writing. I get so caught up in my world and I forget to reach out to the rest of the planet to let them know what I’m up to…and how I might be able help them. That’s what I’m hoping to do here…give you a window into my world and how I go about conducting my business. Also, and more importantly, to provide insight on how I see things in design and how I evaluate project challenges to find solutions.
Before anything else, and while sitting on my late night flight, I need to rest and let my feet heal from the miles of walking over the last two days…
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